Thursday, March 17, 2016

Why Does Everyone Want to Throw a Sale?

Why Does Everyone Want to Throw a Sale? Should you throw a sale?

Sales, sales everywhere! It's my mother's birthday - throw a sale. I have a new puppy - throw a sale. I think the weather changed - throw a sale. I might eat at a fancy restaurant tonight - throw a sale.

Okay, these are exaggerations, but it seems people are throwing sales all the time. You don't need to throw a sale every time the wind changes. That would be a lot here in Indiana. If you have something special you want to celebrate, then by all means do that. If you are throwing a sale just to throw a sale and get customers, don't do it.

If you are new, you might be thinking that people will buy from you if it is on sale. Yes, I thought that as well when I was new. It isn't true! I wanted people to buy my resources right away. So I tried to have sales here and there. They never worked. I was a new seller that no one knew and I didn't have a marketing plan. Of course, I didn't think like that. I was just down on myself and my products. I didn't understand that I just needed to be patient and wait for the buyers.

If you throw a sale every time you turn around or give away Flash Freebies every Friday, customers will get used to that and never buy anything at full price. These are gimmicks. They do not create long term buyers. 

TPT throws 4 site wide sales a year. Yes, it is technically 5 if you count the 2 for Back to School. They do not tell us when they will be until right before it happens. You can ask until your hearts content, but they aren't telling. It's just one per quarter. For new sellers, these are usually not spectacular. But sales will probably improve the longer you sell at TpT. Why are these sales more successful? The large amount of advertising that takes place brings more buyers to the site and creates more sales! When you throw a sale by yourself or with a small group, you aren't likely to see a lot of success. A larger group sale might get you a little more success since there would be more people advertising it.

Think about it before you jump on the sale wagon. Ask yourself:
1) When was the last time I had a sale?
2) Why am I having a sale now?

Be wise about when you are having a sale and how many you are having throughout the year.



2 comments:

  1. I love this blog. I am curious on your thoughts of posting freebies on our Facebook pages. I usually do this for new or revamped products. I usually get some feedback from it and I watch the downloads to make sure I am not giving too many away for free.

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    1. Kristin - Thanks for stopping by! If I'm going to do a freebie then it is free. Period. I've learned this over time. I don't set something to free just to gain feedback. I do post free items in my store (no more than 10%) and I have free things on my blog: Little Room Under the Stairs. Those items are always going to be free. I will do a full post on this topic this coming week as I could go on and on here. :)

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