Wednesday, May 18, 2016

Help Your Buyers with Custom Categories

Help Your Buyers with Custom Categories - Create Categories
Once you have more than one page of products, it's time to start creating Custom Categories. These will help you sort your products into categories and help potential buyers find what they need in your store.

Creating Custom Categories
From your Dashboard, go to View & Edit Product Listings.
Help Your Buyers with Custom Categories - Create Categories

Locate Manage Your Categories
Help Your Buyers with Custom Categories - Create Categories

From this screen, you can add custom categories, change their name, or delete a category. To add the category, type a category name in the box and click Add New Category. Once you are finished adding categories, click on Save Changes.
Help Your Buyers with Custom Categories - Create Categories

Now it's time to add products to your categories. Go to the View & Edit Product Listings page.

Click Quick Edit on the first product you want to add.
Help Your Buyers with Custom Categories - Create Categories

On the side, you'll see a box of your categories. Click on the category you want to add the product to and click Update.
Help Your Buyers with Custom Categories - Create Categories

Other Info:
If you want to add the product to more than one category,
Mac - Hold the Command Key down while you click on each category you want.
PC - Hold the CTRL Key down while you click on each category you want.

 On the Category names, you can start them with a number or a bullet point. Otherwise, the categories will appear in alphabetical order.

 You are allowed quite a few categories (maybe 50 or 60). Just be sure the categories you use are relevant and helpful.

 If you hyperlink a category in your product description and then change the category name, the link will not work.

 Categories take awhile (an hour or two) to show up in your store. All categories must have at least one product assigned to it or it will not show up.

Friday, May 13, 2016

Pinterest Tips Part 4

Pinterest Tips Part 4 Additional Thoughts and Tips
In Part 1, we talked about setting up your Pinterest account and boards. In Part 2, we talked about pinning and repinning things. In Part 3, we discussed creating pins. Part 4 is some additional thoughts and tips on Pinterest.

Do you have a blog?
For each post have some great pinnable images.
 Add a Pin It button to your blog. This will make it easier for people to pin those amazing blog post photos.
 You can add a Pinterest widget to your blog so followers can see what you are pinning.

How often should you pin things?
You should be pinning every day in my opinion. Of course, you don't want to pin the same thing over and over to the same board. You also don't want to be seen as a rapid pinner (pinning a lot in a short amount of time). This can be seen by Pinterest as spam.
 If you can't remember to pin, set an alarm on your phone or computer to remind you to stop and do some pinning.
 You can also use a pin scheduler. I use Tailwind. There is a fee for it but I find it worth the money. I can schedule my pins a month at a time (some people do a week at a time) and not worry about it. Yes, I still do other pinning besides the scheduled pins, but at least I know pins are going out if I forget. Other schedulers include Traffic Wonker, Buffer, and Board Booster. I do not know anything about them.

Pinning Parties
I DO NOT RECOMMEND PINNING PARTIES. Yes, TPT has a forum for Pinterest which is mostly about pinning parties. I don't recommend them because 1) you are then just pinning products (remember 80% content, 20% products) and 2) you don't know the quality of the resource you are pinning.

Collaborative Boards
Collab Boards are a great way to share pins and find other pins you can repin. Be careful, though.
 Some collab boards are where pins go to die.
 Check the pins on the board to see if they are getting repins.
 Is the board just products or are there content pins? I
 f you want to join a collab board, check the board description to see if they are accepting new collaborators and if there is an email to contact the board owner. You can also message the board owner (the first picture shown above the pins) on Pinterest.
 Check out Pin Groupie to find collab boards in your area of interest.

Happy Pinning!

Wednesday, May 11, 2016

Descriptions and Keywords - Don't be a Stuffer!

Descriptions and Keywords - Don't be a Stuffer
EDITED: TPT is making changes to the algorithm. They have been looking at titles and snippets (the first few lines of your description). 

According to Charlotte at TPT, "We’ve found that more descriptive titles work best. Short titles that don’t offer much information aren’t a good experience because Buyers can't quickly and easily differentiate between resources that have the same or similar titles."

According to Charlotte at TPT, "Repeating your title in those essential first few sentences isn't adding any new information, and the data shows that snippets that are redundant lead to fewer clicks from the search results."

I will update as more information is presented.

When you write descriptions for your TPT resources, you want to be sure to write a BUYER friendly description. The description is not for the search algorithm but is intended to help buyers understand what is in your product. Writing the same keyword over and over again (keyword stuffing) is not beneficial to a potential buyer.

Does your description start like this?
end of year - end of year - end of year - end of year - end of year - end of year

or like this?
end of year
end of year
end of year
end of year

If you are starting your descriptions with a list of the keyword, please put an end to this practice. TPT has asked us not to do this at the beginning or end of resource descriptions.

You can start your description with the keyword if it is the first word in your title. Here's an example:

End of Year Math Activities is a great resource to engage your students in the last few weeks of school.

You can use the keyword in your first sentence.

Do you need some engaging end of the year math activities?

Then use the keyword NATURALLY throughout your description. Repeating the word over and over in list format is not using it naturally.

Descriptions Suggestions
should be buyer friendly
include keywords naturally
tell the buyer what is included (teacher notes, 3 worksheets, game, answer key, etc)
list the skills included if more than one in the resource (adding fractions, adding mixed numbers, adding a fraction and a whole number, etc)
hyperlink to similar products, a bundle, or a custom category - I don't suggest more than 5 hyperlinks (to hyperlink: < a href=TPT URL>YOUR WORDS/TITLE</a > take out the space before the first a and after the last a)
ask them to follow your store for updates
remind them to leave feedback
use some bold text and bullet points to help items stand out and make the description scannable (see Make Your Descriptions POP post for how to bold text and use bullet points)

TPT is changing the search algorithm. They are in A/B testing mode right now. People will see different results due to the testing. You should take some time to look at your descriptions and see how you can make them better for a better buyer experience.