Thursday, January 26, 2017
After making several products, you can bundle these smaller products together. Products can be grouped together in a bundle in a few different ways.
↬ Grade Level Bundle - a selection of products from your store that fit a specific grade level such as 2nd grade or 6th grade.
↬ Subject Specific Bundle - a selection of products from your store that are all the same subject such as Reading or Social Studies
↬ Skill Specific Bundle - a selection of products from your store that are all the same skill such as fractions or part of speech
↬ Product Line Bundle - a selection of products from your store that are all the same type of product such as Bingo games or Reader's Theater
↬ Seasonal or Holiday Bundle - a selection of products from your store that are all the same season/holiday such as Winter or Valentine's Day
Once you decide how you want to bundle your products, it's time to put them together and upload. To put them together, I find the best way is to put the resources in a folder and ZIP the folder. I do make a new cover for the bundle and create a preview that shows a few things in the bundle.
To zip (or compress) your folder on a Mac, put your resources in the folder and right click. Choose "Compress" and it will zip the folder. You can also just highlight the resources you want to put together and compress them that way. It will put them in a folder. You will need to rename the folder as it calls the zip "Archive".
To zip (or compress) your folder on a PC, put your resources in the folder and right click. Choose "Send To" and then "Compressed (zipped) Folder".
Once you've uploaded your new bundle, the description will need things added to it. Be sure to hyperlink between the bundle (link to individual resources) and the individual products (link to bundle). This will help alleviate confusion on the buyer's part. To hyperlink, add the following and insert your links and text: <a href=YOUR LINK HERE>YOUR TEXT HERE</a>. If you want to make it bold as well, add: <strong> to the front and </strong> to the end of your text.
Another thing to add to your description is the file type that your individual products are in. Are they PDFs, Powerpoints, or another type of file? Make this clear in your description (towards the top if possible) so buyers know.
Pricing bundles can be tricky. Most people do somewhere between 20-30% off the total price. I have a range of 20-40% off based on total price. It's up to you but be consistent in how you price.
One last word on Bundles. You can make Growing Bundles. This is where you start the bundle with a couple of products and add to it as time goes on. Usually, the price starts low and is raised over time. If you are doing a Growing Bundle and provide a timeline for additions to the bundle, be sure you meet those deadlines! It is bad business to give a timeline and not meet it. Buyers tend to get frustrated with that.
Sunday, December 18, 2016
The year is coming to a close, and it is time to start setting goals and planning for 2017. I didn't take planning and goal setting seriously until about a year ago. I have now settled into a routine that I use every 90 days. I am more organized, more focused, and more productive with my TPT work. I put everything together in a mini seller course. If you are looking for some structure to your planning, this might be what you are looking for. In this mini course, I share how I create a schedule, set goals, plan out a product calendar, and plan my week. I also provide some tips on focusing and moving forward with your business. This is a mini course and focuses a great deal on the planning part. You can find this mini seller course in my store here. Let me help you get off to a great start for the new year!
Also, if you want to start tracking your TPT data, I have the data tracking spreadsheets that I have used for the last 3 years in my store. You can find them here.
Thursday, November 17, 2016
You've created materials for your classroom for awhile now. You've decided you need a little extra cash. You decide to sell your created materials on TPT. Now what?
Here are a few things to do and know.
1) Add a photo or logo. You will be seen as a more serious buyer if you have a picture/logo vs the default logo. Go to My Account (or your name depending on the screen)>Store Profile>Edit and upload your profile image.
2) While you are on your Profile go ahead and fill out all of the information. You can always change anything later. Some people do look at your profile, so you should have answers in each category. You can also add images or links in this section.
3) The first product you upload will be your Primary Free item. Be sure everything you upload is copyright & trademark free. Check out this post for all of the other important things of what your product (free or paid) should include. This free item should be just as high of quality as anything else you put in your store.
4) Add paid products. Again be sure everything you upload is copyright & trademark free. Focus on making quality products that are unique and professional looking. Don't just copy someone else. Do your own thing!
5) Make sure your titles and descriptions are clear and buyer friendly.
6) Avoid all of the "bright shiny objects" that are distractions. They will eat away at your creation time. They can be time & joy suckers. Just because "everyone" has a blog, FB page, IG account, Twitter account, Pinterest account, is on Snapchat, is making videos, is turning everything digital, is using this scheduling app or that program, etc. doesn't mean you have to. Start with what you can handle. That may be just creating quality, professional products. You may be able to do a couple of things, but you don't need to do it all. There is something "new" that comes about all the time. We don't have time to do it all and be good at it all. Pick what you have time for. I would highly suggest a Pinterest account over everything as it is a way to advertise your products.
7) Be aware there are ups & downs and things will start slowly. If you spend all of your time worrying about, reading about, and commenting about the slow times and no one is buying your products, you won't have time to create and you won't have any joy. Leave the negative nellies behind you, and focus on the positives. TPT is not a get-rich-quick.
8) Followers and feedback will come in spurts. It will be slow. Organic is the best way to go. You want people to follow you that are interested in your products. You want your feedback to come from people who actually use (or will use) your products.
9) TPT product creation takes a lot of effort and hard work. You have to put in the work to see the rewards. Don't compare yourself to other sellers. Let your journey be yours.
10) Ask questions! Ask in the Forums, FB groups, or email/contact another seller.
Thursday, November 3, 2016
Is the Note to Followers worth using? Some sellers say it isn't because they never look at them. I used to think that way as well. Then I decided to give it a try again. I became a believer in using them. Here's why:
1) It's a great way to a) provide an exclusive freebie as a "thank you" without having to do a flash freebie that they probably won't see and b) remind them of your new products, old products, and seasonal products.
2) It's free promotion going directly to people that clicked on the green star. Okay some of them may just be following you because of a giveaway or something, but maybe you'll hook them in with your fabulous notes.
3) Over 50 followers clicked on the download link I provided. Yes, I have over a thousand followers, but that is over 50 people continuing to interact with me. Buyers that aren't sellers don't always act like seller-buyers. Many of them do open those notes, so send them out!
❉ You can send out a note every 30 days. I would NOT waste it on just announcing a site wide sale. TPT puts up banners announcing the sale right on the site. Also, everyone puts up images on all of the Social Media outlets to announce a site wide sale. So use it for something more important.
❉ You can access your Note to Followers from the drop down menu or the Marketing tab on your dashboard.
❉ You should be following your own store. If not, go click your own green star. Once your note arrives, be sure to check it. I had one go out that didn't attach the image even though it showed the image on the preview. If this happens, submit a ticket to TPT. They were able to delete the note and allow me to resend it.
Happy Note sending!!
Monday, September 26, 2016
Friday, September 23, 2016
*Are you just slapping something together as fast as you can to get it in your store? Quality over quantity is so important.
*Are you lining things up or centering items on the pages so your products look polished? Take the time to line text up or clip art up. Make sure your titles and frames are centered. You also don't want text overlapping onto frames or missing parts of borders because you put a white rectangle with text over it. Another thing to be mindful of is your clipart. Try to use clipart in png format so you don't have to worry about the big white box not blending in with your colored background. You are now a publisher, so you want things to look polished.
*Are you editing your products (or having someone else edit) for spelling or grammar errors or mistakes in your answer key? We are all human and sometimes errors do slip through even after editing, but do take the time to edit.
*Are you using appropriate fonts for titles, directions, student sheets? Many of us love our fonts, but we also need to use them carefully in our products. Think about your audience and age group.
2) Response to Feedback
We don't always get the best feedback. Not everyone is going to like your product. Some people will never give a 4.0 rating. Some buyers will only put a smiley face or "Thanks" for feedback. It's okay. Do you think everything sold on the internet has the highest possible rating? Has everything you've ever purchased been fabulous that you would give it the highest rating possible? It hasn't for me and that includes what I've purchased over the years on TPT. Please be realistic! Just because you love something doesn't mean everyone else is going to love it in the same way. Maybe they have purchased something that was a bit better than what they purchased from you.
Your professionalism will show in how you respond. Do you go on a rant about why they didn't give you 4 stars? Do you come off as abrasive demanding to know what is wrong with the product? Or do you thank them for their feedback and use it to take a closer look at your product and work? My mom always said, "If you don't have anything nice to say, don't say anything." This applies to your response to feedback. You don't have to respond at all. As a teacher, you would not go on a rant to a parent if they had something negative to say about you. I've been yelled at during IEP meetings for hours and had to act professionally. I couldn't just say what I wanted to say. Responding to feedback is the same thing! If you choose to respond to negative feedback (by the way, I don't consider a 3.0 - 3.9 poor feedback), make sure you do it in a kind and professional manner. You don't need to beg them to tell you how to fix your product. You need to step back from the feedback and at a more calm moment, review your product to see if there is anything you could change to make it better. Most likely the original buyer will not take notice of your response, but other potential buyers may read it. Do you want to do business with someone who rants and is abrasive? I don't.
3) Social Media
How do you use your social media accounts? Are you being professional with a bit of personal thrown in? Are you complaining about customers? Are you bragging about how much money you make on TPT and what you are buying with that money? Whether you are posting in a group or on your own pages, be aware of your audience. Remember that not all FB groups about TPT are just sellers.